@fineteattention
- always test your designs
- every nice design done in theory will fail in front of users
- Brains are not good at perceiving information on the ui
- change-Blindness
- especially when picture is interrupted
- call attention to changes when you "wipe" the screen
- if you want people to read something, make it short!
- allow graceful recovery from mistakes
- make short pages of longer forms
- Subjective time is important!
- Forms are a conversation
- take terms, signal when it's the other persons turn to talk
- eye tracking: cxpartners.co.uk
- Design Pattern: "I'm not sure about X"
- The wrong words in the wrong places can stop reading
- understand users' mental models
- designing a clear UI exposes business logic to a proper scrutiny
- "get out of you own head"
- get out of the building
- find people who does not know what you know
- "I've never left a research session thinking 'I have learned nothing today'"
- get it on video
- share the pain
- make people feel uncomfortable, until users do not
- validate design choices early
- costs later are much bigger!
Ideas:
- Eye Tracking for our store!
- Make real user tests!